The Elf on the Shelf' brand's magical story started with co-founder's family and its own Christmas elf

The Elf on the Shelf' brand's magical story started with co-founder's family and its own Christmas elf

The Elf on the Shelf': How the brand evolved over 17 years

The Elf on the Shelf' brand's magical story started with co-founder's family and its own Christmas elf

Elf on the Shelf Expands its Universe

The Company Behind Elf on the Shelf's Christmas Domination - Bloomberg

How the Elf on the Shelf tradition started

The Lumistella Company Unveils The Elf On The Shelf Santaverse

The Elf on The Shelf Interview: Behind The Book & Brand - The Local Moms Network

The Lumistella Company Reveals Santaverse Storytelling World at Toy Fair - The Toy Book

The Elf on the Shelf® Was Only the Beginning: Unveiling The Lumistella Company's Santaverse™, Its Stories, Characters and Products - Spring Fair 2025

The Lumistella Company: A Magical Story

Heartbroken' little girl granted one-time hug with 'The Elf on the Shelf' before saying goodbye

Meet Our Founders - The Lumistella Company