Elf Cosmetics' TikTok Campaign Results

Elf Cosmetics tapped into the trifecta of going viral with Gen Z, celebrity videos and hip-hop.
A whole cultural moment started on TikTok as a way to engage Gen Z.

How e.l.f. Created the Most-Viral Campaign Ever on TikTok - and then Continued to Disrupt

POWER LIST: Top 22 Brands on TikTok Include Chipotle, Nike, Crocs

The Current e.l.f. Beauty results radiate, thanks to virality and loyalty

E.L.F. Just Launched the First Reality Show on TikTok

e.l.f. TikTok Challenge — Movers+Shakers, Connecting Brands to Culture, Driving Brand Love

Elf Case Study: TikTok Marketing Lessons to Learn - NoGood™: Growth Marketing Agency

Elf Case Study: TikTok Marketing Lessons to Learn - NoGood™: Growth Marketing Agency

TikTok campaign breaks records

Power of Earned Media (TikTok Edition) - e.l.f. Cosmetics