Analyzing Taylor Swift's Merch Business

Learn how Taylor Swift created a wildly successful apparel business that sells out product launches and makes millions.

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Swiftonomics': How Taylor Swift is Boosting the Economy

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Taylor Swift and the NFL's Budding Business Relationship

The sellers paying rent with Taylor Swift merch

Erin Andrews Thanks Taylor Swift for Supporting Small Businesses (Exclusive)

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FiD/Swift Merch

Open for business: Taylor Swift's outdoor merch stand signals Eras Tour's arrival in Minneapolis

Taylor Swift's album 'Midnights' proves she's a business genius

Using Machine Learning to Analyze Taylor Swift's Lyrics

Special Report: Taylor Swift's Impact on the Economy in Los Angeles County - Center for Jobs

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